美高FBE经济社在创办两年来，除了举办活动和外出实践外，还会每周作新闻的分享和分析。上个月，社员Paul Jiang在社内时事新闻分享环节，对于二次元与古典乐的跨界合作做出了详尽的介绍。FBE economy club in SUIS wanyuan high school department has long been holding activities and participating social events. Besides, we shared current events and analyzed it during our weekly club time. Last month, club member Paul Jiang did a current event sharing about the cooperation between the anime culture and classical music.
在2.23号，洛天依和郎朗联手带来了一场横跨两个次元的华美演唱会，吸引了众多的音乐爱好者和二次元爱好者的关注。小编一开始知道这个消息的时候并不看好这样的演出。因为郎朗可能根本就不了解二次元，那他该怎么样带来令人满意的表演呢？这是一种全新的演出方式，也同时带来几个问题：Luo Tianyi and Lang Lang teamed up and performed a gorgeous concert on February 23th, bringing attentions of numerous music lovers and enthusiasts who were passionate about anime. I was not fully interested in such performance since Lang Lang barely knewAnime culture. How was he able to bring up a wonderful show if he had no idea what it is? Such way of mixed culture performance may be revolutionary, but it is also considered skeptical and controversial at the same time.
1. 郎朗为什么会选择合作？Why did Lang Lang decide to work with Luo Tianyi?
2. 两种音乐会带来什么化学反应？What kind of chemical reaction can make between them?
3. 这背后带来了怎样的经济效益？Is there any economic benefits that last behind?
首先让我们来了解一下双方的情况。洛天依是一个人气二次元歌姬，能唱能跳。尤其通过在春晚上与薛之谦，周华健的合作吸引了大波关注。而郎朗，是一个著名的古典钢琴家，著名曲目大部分都是古典与浪漫时期年代相对久远的曲目。看上去这两个艺人根本就是八竿子打不着，但在小编查阅了有关郎朗的资料以后，发现这种形式的演出并不是不可能。Let us understand the situation first. Luo Tianyi is a anime culture singer who became popular and well known after cooperated with Xue Zhiqian and Zhou Huajian in the Spring Evening Comparatively, Lang Lang is a famous classical pianist who played long-lasting pieces of classical and romantic times. I firstly thought there is no way for this two artists to team up. However, after researching, I found out it may be possible for Lang Lang to present a mixed-genre music concert.
第一， 他在很早的时候就表示他很期待与洛天依的合作，还为此准备了很久。第二，在《青年周刊》杂志上，他们这么描述郎朗：郎朗能够“解冻”古典音乐。第三，在郎朗因手臂受伤不能进行演出的时间里，他选择了入驻年轻人的互动平台—知乎，并在谈论一些流行新颖的话题类似于“人工智能能否作曲”，“古典音乐家演出时在想什么”。而在伤势恢复之后，他开始用行动来让古典音乐变得新颖，同时找回受伤之前的手感。简单来说，郎朗与洛天依合作的目的就是推广古典音乐，同时为他以后更多的演出做铺垫。Firstly, Lang Lang once said he was looking forward to the concert and prepare a lot for it. Secondly, people from Youth Weekly described Lang Lang as the person who “thawed” classical music because he is able to connect it with popular music. Thirdly, Lang Lang chose to involve in social media and discussed topics such as “Artificial Intelligence Composing”, “What do you think when you perform?” when his arm was injured. It can be simply said that the main purpose for Lang Lang’s agreement on performing is because of his desired to popularize classical music.
但推广归推广，究竟用什么样的曲子来拉动听众的热情呢？这两个文化融合后的产物会不会听起来很奇怪呢？让我们来看一看演唱会的部分节目单：茉莉花，未完成的乐章，天行健，时间日记等，不难看出，全部都是都是流行歌曲或是传统歌曲重新编曲后的新版本。有古典也有流行，这样就可以吸引这种各样的乐迷前来观看。尽管钢琴略带古典色彩的音色和电子合成的流行音色不尽相同，但整首曲子的和弦走向与结构却是一样的。两种音色混合在一起的时候，能够给听惯了电子音乐，开始审美疲劳的年轻观众一种焕然一新的感觉。洛天依的音乐是白话文，通俗易懂，郎朗的音乐是文言文，更加复杂却更有内涵。而融合后的新鲜产物，给流行音乐赋予了更深的内涵，也让古典音乐变得雅俗共赏。Besides promotion, what kind of songs were able to attract the audience? Will it be strange when Anime music is combined with classical ones? Let’s take a glimpse of the concert’s program listings: Jasmine, unfinished movements, Tianxingjian, time diary, etc. It’s not hard to see that all of the songs are popular songs or new versions of the traditional songs. Since both classical and popular songs appear in the list, people who listened to at least one of them will definitely come and support, especially if they are fans of Lang Lang and Luo Tianyi.
最后作为经济社，当然要谈钱啦。之前提到过，洛天依是一个人气二次元歌姬，是二次元相关行业的代表。近几年里，泛二次元人群数量一直在增长，截止至2018年，泛二次元人数达到了3.5亿人，其中85%是90后与00后。这样的数据背后代表的是越来越多的人开始喜爱这种文化，而其中很大一部分人是很年轻的，而我们这一代年轻人恰恰是以“愿意为爱好投资”而出名。有我们这一代人成为二次元的受众，这个行业也注定会拥有很好的前景。我们再来看看票价，这场演出的票价大概是在500 ～ 1600 不等，可这只是一开始的票价，还没有算上黄牛大规模购票并炒高价格再售出的。有着这么多的粉丝，梅赛德斯奔驰文化中心那10000多个座位肯定坐满的。这样一算，就已经有八百万了。再算上在这次演出中卖出的周边产品少说也能得到一千多万，这可不是一个小数目啊。Finally, as a member of FBE, I would like to talk more about the economic aspect of this piece of news. As I mentioned before, Luo Tianyi is a popular singer meanwhile the representation of the anime production team. In recent years, the number of anime culture fans has been tremendously increasing. Since 2018, the number of anime culture fans elements reached 350 million, of which 85% were teenagers and young adults. For fare, it is between 500 to 1600, but this is just the beginning of it, without counting the hype. Seats are definitely full in the Mercedes-Benz Cultural Center which were more than 10,000. Therefore, there are already eight million earned. If you add up the peripheral products that are sold in this performance, you can get at least more than 20 million. This is not a small amount of number at all.
总的来说，洛天依及她的公司绝对处在正轨上，她在有了一定的粉丝基础上仍在不断积累着自己的人气，并从二次元圈内逐渐扩展到圈外，这次和古典音乐的合作就是最好的例子。而再此之后，洛天依一定会借助日渐高涨的人气从广告代言，演唱会和周边产品获取更加巨大的利润。同时小编觉得，郎朗也是准备厚积薄发，同时通过社交平台和线下演出将古典音乐带到更高的高度。相信在他的努力下，古典音乐终有一天也会被年轻人所熟知。当然，站在观众的角度，古典和流行更多的合作无疑代表了更大的乐趣，不仅是审美疲劳后的苦口良药，也是茶余饭后津津乐道的谈资。这样一场对三方都有益处的合作，以后毫无疑问会出现更多，就让我们一起期待吧！In general, Luo Tianyi and her company are still on the right track. Through long-term accumulation of popularity, they have begun to get quite a lot of income from advertising endorsements and concerts. Luo Tianyi will certainly gain more benefits after having concerts and selling products. The greater success achieved by the company and progressive growing popularity of Luo Tianyi is only a matter of time. On the other side, Lang Lang can also take this opportunity to let more young people know about him and spread the soul of classical music. He has the potential to popularize such genre give them a fresh view of it. Of course, as an audience, mix between classical and popular music would surely be interesting and entertaining. Let’s look forward to the performance that is considered win-win and beneficial to all parties.
